Monday, November 12, 2012

S.W.O.T Analysis

It's that time of the year again: putting together new annual training plan.  I've outlined all the steps here.  A good tool to utilize is known as the SWOT analysis.  A SWOT analysis tool is typically used by management during the strategic planning process.  The tool focuses no Strengths, Weakness, Opportunities and Threats (SWOT).  The strengths and weaknesses are considered internal factors while opportunities are considered external factors.

I like using the SWOT tool because it forces me to think of both internal factors and external factors when preparing my new annual training plan (ATP).  A typical SWOT analysis looks like this:


Using a similar template, I put together my own SWOT:


Most of us know all this, but having in written down gives us a concrete guidance to setting our annual goals and objectives.

 

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